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9807 (v.6) Marketing Research 200



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.3) Business Statistics 101 or any previous version
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Joondalup CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004HK Mgmt AssocTrimester 1AY  
2004HK Mgmt AssocTrimester 3AY  
2004Metro College MalaysiaSemester 1Y  
2004Metro College MalaysiaSemester 2Y  
2004Mktg Inst of S'poreTrimester 1AY  
2004Mktg Inst of S'poreTrimester 2AY  
2004Mktg Inst of S'poreTrimester 3AY  
2004UHK SPACE Admiralty CtrTrimester 1AY  
2004UHK SPACE Admiralty CtrTrimester 2AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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