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5282 (v.6) Marketing Management 555
Area: | Graduate School of Business |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
| Provides a practical understanding of the role of marketing in the organisation, private or public, local or global. With an up to date examination of current practice and future trends for example, the impact of e-commerce and globalisation, this unit is both exciting and practical. Topics include - marketing analysis, segmentation and positioning, services marketing, pricing and financial analysis in marketing, communications, including database marketing, distribution and the role of people and processes in creating customer value. Actual development of a marketing plan is an integral part of the unit. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Perth City Campus | Trimester 1 | Y | Y | | | 2004 | Perth City Campus | Trimester 2 | Y | | | | 2004 | Perth City Campus | Trimester 3 | Y | Y | | | 2004 | S'pore HR Institute | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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