3992 (v.7) Public Relations (Consultancy) 300

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10851 (v.4) Public Relations (Media) 250 or any previous version
Working with a live client, focusing on the topics of sponsorship, event management including risk management, program evaluation, public relations in the not-for-profit sector/fundraising, and promotion as well as consultancy management. Also included are client services, negotiation, mediation and selling skills in the context of pitch letters and client presentations.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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