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3821 (v.6) Export Marketing 300



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
Export marketing is the branch of marketing which focuses on the marketing between national boundaries. Planning for exporting - the marketing environments. Global market research - segmentation and positioning and market entry strategies. Product service considerations, export infrastructure, channel/communication decisions, export documentation, pricing for export.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Bentley CampusSummer PeriodY  
2004Joondalup CampusSemester 2Y  
2004Mktg Inst of S'poreTrimester 2AY  
2004Mktg Inst of S'poreTrimester 3AY  
2004UHK SPACE Admiralty CtrTrimester 1AY  
2004UHK SPACE Admiralty CtrTrimester 2AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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