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301228 (v.2) Public Relations (Research and Evaluation) 450



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Other Requisite(s):

Admission: to Marketing Honours Program.
Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualatative and quantitative methodologies used in public relations practice.


Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
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