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1866 (v.6) Retail Marketing and Distribution 311



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 2 Hours Weekly

Seminar:

1 x 1 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004Mktg Inst of S'poreTrimester 1AY  
2004Mktg Inst of S'poreTrimester 2AY  
2004UHK SPACE Admiralty CtrTrimester 1AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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