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13170 (v.2) Health Promotion, Media and Advocacy 680



 

Area:

School of Public Health

Contact Hours:

4.0

Credits:

25.0

Lecture:

1 x 4 Hours Weekly

Equivalent(s):

300706 (v.2) X1404 Health Promotion and the Media or any previous version
Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1  Y
2004Bentley CampusSemester 2Y Y

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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