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12989 (v.2) Media Planning 250



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

11016 (v.3) Marketing Communications 211 or any previous version
A focus on all aspects of media planning, including media objectives, media types, gross rating points, cost per thousand and cost per point, reach, media audience definitions, media audience research, budgeting, media mix or weighting and negotiating a media buy.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y Y
2004Bentley CampusSemester 2Y  
2004Joondalup CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004Mktg Inst of S'poreTrimester 1AY  
2004Mktg Inst of S'poreTrimester 2AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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