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12981 (v.2) Internet Marketing 350



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Anti Requisite(s):

4371 (v.5) Marketing 391

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Joondalup CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004Metro College MalaysiaSemester 1Y  
2004Mktg Inst of S'poreTrimester 2AY  
2004Mktg Inst of S'poreTrimester 3AY  
2004S'pore Inst Mtls MgtTrimester 2AY  
2004UHK SPACE Admiralty CtrTrimester 3AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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