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12632 (v.2) Advertising 211



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
Introduces students to the skills needed to successfully practice advertising within marketing environments. It deals with the relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Joondalup CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004Mktg Inst of S'poreTrimester 1AY  
2004UHK SPACE Admiralty CtrTrimester 2AY  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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