Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1 Hours Weekly |
Seminar: | 1 x 2 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
|
| Designed to increase students' awareness of the role of marketing in the tourism and hospitality industries, and provide them with practical applications of marketing principles in a range of tourism operations. Structured to incorporate both the views of industry practitioners and academic experts/researchers within the field. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
