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12473 (v.2) Tourism Marketing 570



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly
Designed to educate learners in the interdisciplinary marketing aspects of tourism within developed and developing world contexts. A strong business focus and has been developed with reference to a variety of industry sectors, including local authoritiesas well as large and small private companies in the tourism industry. Learners will study components of interdisciplinary marketing - international marketing, strategic marketing, services marketing, and electronic/mobile marketing that will give them a deeper appreciation of the respective approaches to tourism marketing.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Bentley CampusShort Period 9Y  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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