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11402 (v.4) Introduction to Wine Marketing and Business 201



 

Area:

Muresk Institute

Contact Hours:

5.0

Credits:

25.0

Lecture:

1 x 3 Hours Weekly

Tutorial:

1 x 2 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  

Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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