10983 (v.3) Innovation and Product Development 650

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	5766 (v.6) Advanced Marketing 650 or any previous version
Product innovation strategy - introduction to product innovation, strategy and managerial perspectives on proactive innovation. New product opportunity identification - market targeting, idea identification and screening. Designing and testing new products - product design and positioning, design for quality, sales potential and testing. Implementing innovation - organisational design options and customising the new product development process.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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