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10810 (v.3) Business Policy 320
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 3900 (v.5) Strategic Marketing 310 or any previous version
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| Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation vs strategy formation, implementation issues, contextual factors, macro environmental factors, inter and intra organisational factors, models of decision making, theory and research in strategic planning. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | HK Mgmt Assoc | Trimester 2A | Y | | | | 2004 | HK Mgmt Assoc | Trimester 3A | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Metro College Malaysia | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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