5761 (v.6) Consumer Behaviour 561
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly
Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y 2003 Bentley Campus Semester 2 Y
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