5518 (v.7) Marketing Research 562
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Application of knowledge and creativity to real life research problems. In this course you will play the roles of both the client, (in defining the research purpose and objectives) and the researcher in designing the research study, sample size, questionnaire, data analysis etc. Managerially oriented with a strong practical bias. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Short Period 8 | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
