12981 (v.2) Internet Marketing 350

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Anti Requisite(s):	4371 (v.5) Marketing 391
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 S'pore Inst Mtls Mgt Trimester 3A Y