12476 (v.2) Advanced Marketing Strategy 565
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 5283 (v.7) Strategic Marketing 563 or any previous version
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| Builds on the foundation of Strategic Marketing 563 emphasising the link between market analysis, marketing strategy formulation and implementation. Topics include analytical tools for marketing planning and strategy formulation, identification of alternative marketing strategies, evaluation and selection of strategies, implementation, monitoring and control. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
