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301612 v.2 Bachelor of Commerce (Public Relations) (Honours)


BCom(Hons)(Curtin)

Introduction

This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs.

Duration and Availability

This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1

   
4796 v.4   Business Research Methodology 400 3.0 25.0
6982 v.4   Public Relations (Honours Seminar) 400 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0

Year 1 Semester 2

   
12209 v.2   Business Dissertation (Marketing) 495 6.0 100.0
  100.0
 
Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits
301228 v.2   Public Relations (Research and Evaluation) 450 3.0 25.0
301229 v.2   Public Relations (Strategies) 420 3.0 25.0
301230 v.2   Public Relations (Financial) 430 3.0 25.0
301232 v.2   Public Relations (Theory) 470 3.0 25.0
           
           

Availability

YearLocationPeriodInternalExternal
2004Bentley CampusSemester 2YY

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.



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