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235016 v.2 Management and Marketing Double Major



Introduction

This double major is designed to provide students with an overall understanding of managerial competencies and the functional area of marketing.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

   
10808 v.2   Business Communication 101 3.0 25.0
10993 v.3   Business Statistics 101 3.0 25.0
  50.0

Year 2 Semester 1

   
10852 v.3   Organisational Behaviour 200 3.0 25.0
2644 v.8   Administrative Management 200 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
      SELECT 1 OPTION   25.0
  100.0

Year 2 Semester 2

   
11016 v.3   Marketing Communications 211 3.0 25.0
2806 v.4   Finance (Introductory) 201 3.0 25.0
4436 v.4   Human Resource Management (Introduction) 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 3 Semester 1

   
12953 v.2   Entrepreneurship 300 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0

Year 3 Semester 2

   
10810 v.3   Business Policy 320 3.0 25.0
10835 v.2   International Management 375 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0
 
Optional Units (No Year Level Specified) Hrs/Wk Credits
4375 v.4 ^ Marketing of Services 311 3.0 25.0
1866 v.6 ^ Retail Marketing and Distribution 311 3.0 25.0
3820 v.6 ^ Marketing to Organisations 322 3.0 25.0
3821 v.6 ^ Export Marketing 300 3.0 25.0
3822 v.6 ^ Sales Management 330 3.0 25.0
10806 v.2 ^ Analytical Marketing 201 3.0 25.0
11018 v.3 # Organisational Strategy and Change 300 3.0 25.0
11712 v.2 # Small Business 200 3.0 25.0
12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0
12603 v.2 ^ Tourism Marketing 300 3.0 25.0
303899 v.2 # Ethics in Business 300 3.0 25.0
304440 v.2 # Environmental Issues in Business 201 3.0 25.0
           
# Students are required to select two management options.
^ Students are required to select three marketing options.
           

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