MDDU-PUBRL v.1 Public Relations Double Degree Major (BA/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.
Professional Recognition
Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.
Major/Minor/Stream Organisation
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 1 Semester 1 | |||||
MGMT1001 | v.1 | Communication in Business | 3.0 | 25.0 | |
ACCT1000 | v.1 | Introduction to Accounting | 3.0 | 25.0 | |
50.0 | |||||
Year 1 Semester 2 | |||||
ISYS1000 | v.1 | Introduction to Business Information Systems | 3.0 | 25.0 | |
MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 | |
50.0 | |||||
Year 2 Semester 1 | |||||
BLAW1004 | v.1 | Business Law | 3.0 | 25.0 | |
PUBR2002 | v.1 | Public Relations Foundations | 3.0 | 25.0 | |
50.0 | |||||
Year 2 Semester 2 | |||||
ECON1000 | v.1 | Introductory Economics | 3.0 | 25.0 | |
PUBR2001 | v.1 | Public Relations Techniques | 3.0 | 25.0 | |
50.0 | |||||
Year 3 Semester 1 | |||||
MGMT1000 | v.1 | Fundamentals of Management | 3.0 | 25.0 | |
PUBR2000 | v.2 | Transmedia Storytelling | 3.0 | 25.0 | |
50.0 | |||||
Year 3 Semester 2 | |||||
BLAW2008 | v.1 | Public Relations Law | 3.0 | 25.0 | |
PUBR3000 | v.2 | Contemporary Practice | 3.0 | 25.0 | |
50.0 | |||||
Year 4 Semester 1 | |||||
PUBR3003 | v.1 | Cross-Cultural Communication | 3.0 | 25.0 | |
PUBR3001 | v.2 | Public Relations Planning and Evaluation | 3.0 | 25.0 | |
50.0 | |||||
Year 4 Semester 2 | |||||
PUBR3002 | v.1 | Public Relations Internship | 25.0 | ||
MKTG3000 | v.1 | Business Capstone | 3.0 | 25.0 | |
50.0 |
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International students
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