Courses Handbook 2006 - [Archived]

307135 v.1 Public Relations Double Degree Major (with Soc Sc)

Introduction

This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basisof relationships, whilst preparing them for major communications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Insitute of Australia.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1
10850 v.4   Marketing 100 3.0 25.0
10987 v.5   Accounting 100 3.0 25.0
  50.0

Year 1 Semester 2
10830 v.4   Information Systems 100 3.0 25.0
10855 v.6   Public Relations (Principles) 102 3.0 25.0
  50.0

Year 2 Semester 1
10854 v.5   Public Relations (Techniques) 200 3.0 25.0
11011 v.3   Legal Framework 100 3.0 25.0
  50.0

Year 2 Semester 2
10851 v.5   Public Relations (Media) 250 3.0 25.0
1234 v.4   Economics 100 3.0 25.0
  50.0

Year 3 Semester 1
10848 v.2   Management 100 3.0 25.0
3992 v.7   Public Relations (Consultancy) 300 3.0 25.0
  50.0

Year 3 Semester 2
10845 v.2   Law (Public Relations) 211 3.0 25.0
12597 v.4   Public Relations (Corporate) 360 3.0 25.0
  50.0

Year 4 Semester 1
12596 v.4   Public Relations (International) 240 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0

Year 4 Semester 2
11016 v.3   Marketing Communications 211 3.0 25.0
3993 v.8   Public Relations (Professional Practice) 393 3.0 25.0
  50.0
 
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