Courses Handbook 2008 - [ Archived ]

4824 (v.5) Current Marketing Issues 494


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 3 Hours Weekly
Other Requisite(s): Admission: to Bachelor of Commerce honours program.
Syllabus: An introduction to the different techniques used by marketing professionals such as the research process and research methodology, and the current topics/challenges facing marketing professionals, today in various areas of marketing, through discussions of journal articles, working papers and conference papers.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Informational
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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