Courses Handbook 2008 - [ Archived ]

12204 (v.2) Business Research Project (Marketing) 591


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 3 Hours Weekly
Prerequisite(s): 5518 (v.8) Marketing Intelligence and Research 562 or any previous version
Syllabus: Guides students through the preparation of the smaller business research projects. Develops researching capabilities, writing abilities and the planning, structuring and production of a business research project. Students are guided through the stages offormulating a research idea and producing a research plan. During the course, participants are taught where to look for information, what to look for, how best to look for it, and how to put together a body of information to produce a literature review. Participants are taken through the steps of structuring, organising and collating information and data to produce a comprehensive, critical and unbiased research report.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2008 Bentley Campus Semester 1 Y        
2008 Bentley Campus Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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