Courses Handbook 2008 - [ Archived ]

234816 v.2 Public Relations and Management Double Major


Introduction

This double major is designed to provide students with an overall understanding of both managerial competencies and public relations, to meet demand for these particular disciplines within the workplace.

Course Structure Hrs/Wk Credit
Year 1 Semester 2
10855 v.6   Public Relations (Principles) 102 3.0 25.0
303899 v.2   Ethics in Business 300 3.0 25.0
  50.0
Year 2 Semester 1
10852 v.3   Organisational Behaviour 200 3.0 25.0
10854 v.5   Public Relations (Techniques) 200 3.0 25.0
304440 v.2   Environmental Issues in Business 201 3.0 25.0
311353 v.1   Communication in Business 201 3.0 25.0
  100.0
Year 2 Semester 2
10851 v.5   Public Relations (Media) 250 3.0 25.0
12596 v.4   Public Relations (International) 240 3.0 25.0
4436 v.4   Human Resource Management (Introduction) 200 3.0 25.0
9986 v.3   Asian Management 301 3.0 25.0
  100.0
Year 3 Semester 1
10835 v.2   International Management 375 3.0 25.0
12597 v.4   Public Relations (Corporate) 360 3.0 25.0
12953 v.2   Entrepreneurship 300 3.0 25.0
3992 v.7   Public Relations (Consultancy) 300 3.0 25.0
  100.0
Year 3 Semester 2
10845 v.2   Law (Public Relations) 211 3.0 25.0
12034 v.5   Business Capstone 301 3.0 25.0
3522 v.7   Strategic Management 313 4.0 25.0
3993 v.8   Public Relations (Professional Practice) 393 3.0 25.0
  100.0
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