301155 v.2 Sports Administration and Marketing Double Major
Introduction
This double major provides students with the opportunity to acquire both a sound understanding of marketing and the skills and knowledge required to pursue a career in sports administration or as a sports marketer. The Sports Administration component of the degree is unique amongst Australian universities and designed to provide the theoretical foundation and techniques of sports administration. Law, management, psychology and administration are applied to the sport setting with numerous practical sport business examples from a broad range of national and international sports organisations at amateur, professional and Olympic levels. Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This component of the major will also prepare students to organise and control marketing activities efficiently in a highly competitive and volatile environment.
Professional Recognition
Graduates will meet the academic requirements for membership of the Institute of Sport Management and the Australia and New Zealand Sports Law Association.
Career Opportunities
Graduates will find employment in both the public and private sectors including organisations such as The Department of Sport and Recreation, national and state sporting organisations, institutes and academies of sport, professional league clubs (AFL, NRL, ARU and NBL), recreation centres, tourism organisations and event management agencies.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
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| 12964 | v.2 | Sports Administration 102 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 11010 | v.2 | Law (Contract) 101 | 3.0 | 25.0 | |
| 12965 | v.2 | Sports Administration 200 | 3.0 | 25.0 | |
| 310316 | v.1 | Foundations of International Business 201 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12966 | v.3 | Law (Sports Administration) 270 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 6798 | v.4 | Taxation 301 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 12967 | v.2 | Sports Administration 300 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 11036 | v.2 | Law (Sports Administration) 370 | 3.0 | 25.0 | |
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 100.0 | |||||
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Content Last Modified: January 15, 2007
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B