Courses Handbook 2007 - [ Archived ]

234921 v.3 Entrepreneurship and Marketing Double Major

Introduction

This double major prepares students for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This double major has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2
10808 v.2   Business Communication 101 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0

Year 2 Semester 1
11010 v.2   Law (Contract) 101 3.0 25.0
11712 v.2   Small Business 200 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 2 Semester 2
11713 v.5   Small Business 300 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
310316 v.1   Foundations of International Business 201 3.0 25.0
4436 v.4   Human Resource Management (Introduction) 200 3.0 25.0
  OR  
3522 v.7   Strategic Management 313 4.0 25.0
  100.0

Year 3 Semester 1
10835 v.2   International Management 375 3.0 25.0
  OR  
3891 v.5   Facilities and Operations Management 300 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
304421 v.6   Management of Technological Innovation 302 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
  100.0

Year 3 Semester 2
12034 v.5   Business Capstone 301 3.0 25.0
12593 v.4   Marketing - Professional Practice 300 3.0 25.0
12953 v.2   Entrepreneurship 300 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  100.0
 
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