5282 (v.6) Marketing Management 555


Area: Graduate School of Business
Credits: 25.0
Contact Hours: 3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Lecture: 1 x 3 Hours Weekly
 
Syllabus: Provides a practical understanding of the role of marketing in the organisation, private or public, local or global. With an up-to-date examination of current practice and future trends for example, the impact of e-commerce and globalisation, this unit is both exciting and practical. Topics include marketing analysis, segmentation and positioning, services marketing, pricing and financial analysis in marketing, communications, including database marketing, distribution and the role of people and processes in creating customer value. Actual development of a marketing plan is an integral part of the unit.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Fully Online
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2005 Bentley Campus Semester 1 Y        
2005 Perth City Campus Study Period 2 Y        
2005 Perth City Campus Trimester 1     Y   Y
2005 Perth City Campus Trimester 2 Y   Y   Y
2005 Perth City Campus Trimester 3 Y   Y   Y
Area
External
refers to external course/units run by the School or Department or offered by research.
Central
External
refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially
Online
Internal
refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully
Online
refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External