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301155 v.2 Sports Administration and Marketing Double Major


Introduction

This double major is designed to provide students with the skills and academic grounding necessary to begin a marketing career in the sports industry. Graduates will meet the academic requirements for membership of the Australia and New Zealand Sports Law Association.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

10993 v.3   Business Statistics 101 3.0 25.0
12964 v.2   Sports Administration 102 3.0 25.0
  50.0

Year 2 Semester 1

10806 v.2   Analytical Marketing 201 3.0 25.0
11996 v.2   Law (Management) 252 3.0 25.0
12965 v.2   Sports Administration 200 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2

11010 v.2   Law (Contract) 101 3.0 25.0
12966 v.3   Law (Sports Administration) 270 3.0 25.0
12968 v.2   Sports Marketing 241 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 3 Semester 1

12967 v.2   Sports Administration 300 3.0 25.0
2845 v.4   Law (Marketing) 245 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  100.0

Year 3 Semester 2

10810 v.3   Business Policy 320 3.0 25.0
11036 v.2   Law (Sports Administration) 370 3.0 25.0
12034 v.5 # Business Project 301 3.0 25.0
  OR  
12603 v.2   Tourism Marketing 300 3.0 25.0
6798 v.4   Taxation 301 3.0 25.0
  100.0
# In 2005 only this unit may be substituted with 12603 Tourism Marketing 300.
 
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