This double major is designed for those who wish to practice in the public relations and sales profession. It stresses the application of relevant theory in public relations, sales, marketing and other relevant disciplines.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 11001 |
v.3 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 10851 |
v.5 |
|
Public Relations (Media) 250 |
3.0 |
25.0 |
| 12597 |
v.4 |
|
Public Relations (Corporate) 360 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 1 |
| 12593 |
v.4 |
|
Marketing - Professional Practice 300 |
3.0 |
25.0 |
| 12596 |
v.4 |
|
Public Relations (International) 240 |
3.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| 3992 |
v.7 |
|
Public Relations (Consultancy) 300 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 2 |
| 12034 |
v.5 |
# |
Business Project 301 |
3.0 |
25.0 |
| |
OR |
|
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 3993 |
v.8 |
|
Public Relations (Professional Practice) 393 |
3.0 |
25.0 |
| |
100.0 |
| # |
In 2005 only this unit may be substituted with 10810 Business Policy 320. |
| |
