Area: |
School of Public Health |
Credits: |
25.0 |
Contact Hours: |
4.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 2 Hours Weekly |
Laboratory: |
1 x 2 Hours Weekly |
Prerequisite(s): |
8700 (v.6) Health Promotion Planning 381 or any previous version
|
Co Requisite(s): |
13123 (v.3) Research Project 386
|
| |
Syllabus: |
Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
61300 Public Health (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Online |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
|
|
Y |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
Y |
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
