Area: |
Graduate School of Business |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 3 Hours Weekly |
Prerequisite(s): |
5282 (v.6) Marketing Management 555 or any previous version
|
| |
Syllabus: |
This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Covering the impactof technology, for example, changes wrought by the advent of e-commerce, analytical tools, planning, implementation and evaluation of marketing strategies. Taught through the use of case studies (e-learning) or using a business simulation (face to face classes), a strong international focus and a practical emphasis are key characteristics of this unit. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Fully Online |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Perth City Campus |
Trimester 1 |
Y |
Y |
|
| 2004 |
Perth City Campus |
Trimester 2 |
Y |
Y |
|
| 2004 |
FPVS/MISC Thailand |
Semester 2 |
Y |
|
|
| 2004 |
Kemuda Resrce Agncy Brunei |
Semester 1 |
Y |
|
|
| 2004 |
Kemuda Resrce Agncy Brunei |
Semester 2 |
Y |
|
|
| 2004 |
Kemuda Resrce Agncy Brunei |
Trimester 2 |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
