Link to Curtin homepage      CurtinSearch | Curtin Site Index 
Online handbook 2004
Courses Units Research Courses New Courses Joint-Uni Courses Definition of Terms Contact / Help
About Curtin University
Academic calendar
Admissions Information
Applying for a research higher degree
Applying to Curtin
Bookshop
Prospective Student Services
Curtin scholarships
Enrolment information
Fee Information
Grading system
IT Policy
Student rights and responsibilities
Student policy and procedures
    

308041 (v.1) Introduction to Wine Marketing Business 501


Area:

Muresk Institute

Credits:

25.0

Contact Hours:

5.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Lecture:

1 x 3 Hours Weekly

Practical:

1 x 2 Hours Weekly
 

Syllabus:

Introduction to the marketing concept. The marketing environment. Market research and intelligence. Consumer behaviour. Business-to-business marketing behaviour. Market segmentation. The product concept. New Product introduction and innovation. Pricing strategies. Promotion. Personal selling. Distribution and logistics. Strategic marketing.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

50301 Horticulture

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
Click here for a printable version of this page

     Image of People or Curtin's Bentley Campus