Area: |
School of Economics and Finance |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 2 Hours Weekly |
Tutorial: |
1 x 1 Hours Weekly |
| |
Syllabus: |
E-commerce is radically altering economic activities and the social environment. It affects large sectors of the economy, such as communications, finance, retail trade, education, health and government. It affects the way that businesses interact. Examines the impact of e-commerce and the way that business should behave strategically in this new environment. Topics include (with case studies) the planning of product lines of information goods, the development of value-maximising pricing strategies, the management of intellectual property rights, the strategic implications of lock-in and switching costs, and strategic choice in relation to government policy and regulation. Implications for taxation policy are also explored. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
91901 Economics |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Pass/Fail |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
Y |
Y |
| 2004 |
Informatics Group S'pore |
Term 3 |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
