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13170 (v.2) Health Promotion, Media and Advocacy 680


Area:

School of Public Health

Credits:

25.0

Contact Hours:

4.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Lecture:

1 x 4 Hours Weekly

Equivalent(s):

300706 (v.2) X1404 Health Promotion and the Media or any previous version
 

Syllabus:

Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

61300 Public Health (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Online

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1     Y
2004 Bentley Campus Semester 2 Y   Y
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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