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10810 (v.3) Business Policy 320


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

3900 (v.5) Strategic Marketing 310
AND
9807 (v.6) Marketing Research 200
 

Syllabus:

Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation vs strategy formation, implementation issues, contextual factors, macro environmental factors, inter and intra organisational factors, models of decision making, theory and research in strategic planning.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 HK Mgmt Assoc Trimester 1A Y    
2004 HK Mgmt Assoc Trimester 2A Y    
2004 HK Mgmt Assoc Trimester 3A Y    
2004 Metro College Malaysia Semester 1 Y    
2004 Metro College Malaysia Semester 2 Y    
2004 Miri Sarawak Campus Semester 1 Y    
2004 Miri Sarawak Campus Semester 2 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
2004 Mktg Inst of S'pore Trimester 2A Y    
2004 UHK SPACE Admiralty Ctr Trimester 1A Y    
2004 UHK SPACE Admiralty Ctr Trimester 2A Y    
2004 UHK SPACE Admiralty Ctr Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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