9764 (v.7) Consumer Behaviour 102


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 1 Hours Weekly

Seminar:

1 x 2 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
 

Syllabus:

Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This will develop the students' ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology will also be examined.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y   Y
2004 Bentley Campus Semester 2 Y   Y
2004 Bentley Campus Summer Period Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 EEL/CIC Medan Indonesia Semester 1 Y    
2004 HK Mgmt Assoc Trimester 1A Y    
2004 HK Mgmt Assoc Trimester 2A Y    
2004 Metro College Malaysia Semester 1 Y    
2004 Metro College Malaysia Semester 2 Y    
2004 Metro College Malaysia Summer Period Y    
2004 Miri Sarawak Campus Semester 1 Y    
2004 Miri Sarawak Campus Semester 2 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
2004 Mktg Inst of S'pore Trimester 2A Y    
2004 Mktg Inst of S'pore Trimester 3A Y    
2004 UHK SPACE Admiralty Ctr Trimester 1A Y    
2004 UHK SPACE Admiralty Ctr Trimester 2A Y    
2004 UHK SPACE Admiralty Ctr Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area