Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 3 Hours Weekly |
| |
Syllabus: |
Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Not Online |
Result Type: |
Grade/Mark |
|
Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
