4375 (v.4) Marketing of Services 311


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 2 Hours Weekly

Seminar:

1 x 1 Hours Weekly

Prerequisite(s):

9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
 

Syllabus:

Services possess several unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution. A focus on the unique characteristics of the service environment, adapting marketing management concepts tothe service business context, identifying and analysing the various components of the extended services marketing mix, discussing key issues concerning the management and measurement of service quality and customer satisfaction. Understanding the critical role of service personnel and customers with respect to service delivery, service failure nd service recovery. Examines relationship marketing. Appreciate the overlap in marketing, operations and human resource functions in service organisations, to gain exposure to key operations management strategies/tools (flow charting, yield management strategies) and human resource management issues (for example, internal marketing).
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Miri Sarawak Campus Semester 1 Y    
2004 Miri Sarawak Campus Semester 2 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
2004 Mktg Inst of S'pore Trimester 2A Y    
2004 Mktg Inst of S'pore Trimester 3A Y    
2004 UHK SPACE Admiralty Ctr Trimester 1A Y    
2004 UHK SPACE Admiralty Ctr Trimester 2A Y    
2004 UHK SPACE CIDP Semester 1A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area