3993 (v.8) Public Relations (Professional Practice) 393


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly

Anti Requisite(s):

12593 (v.4) Marketing - Professional Practice 300 or any previous version

Prerequisite(s):

    3992 (v.7) Public Relations (Consultancy) 300 or any previous version
    OR
    12597 (v.4) Public Relations (Corporate) 360 or any previous version
 

Syllabus:

Public Relations (Professional Practice) 393 is an internship unit. The major requirement is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit or a by combination of the two. The emphasis is on gaining anappreciation of the practical application of public relations principles in modern organisations. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to the completed internship.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80509 Public Relations

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y Y  
2004 Bentley Campus Semester 2 Y Y  
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Lim Kok Wing Uni Malaysia Semester 1 Y    
2004 Mktg Inst of S'pore Trimester 2A Y    
2004 Mktg Inst of S'pore Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area