Area: |
Muresk Institute |
Credits: |
25.0 |
Contact Hours: |
5.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 3 Hours Weekly |
Tutorial: |
1 x 2 Hours Weekly |
| |
Syllabus: |
Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
50301 Horticulture |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Informational |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
