12632 (v.3) Advertising 211


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
AND
11016 (v.3) Marketing Communications 211 or any previous version
 

Syllabus:

Introduces students to the skills needed to successfully practice advertising within marketing environments. It deals with the relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80507 Advertising

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
2004 UHK SPACE Admiralty Ctr Trimester 2A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area