12603 (v.2) Tourism Marketing 300


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 1 Hours Weekly

Seminar:

1 x 2 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
 

Syllabus:

Designed to increase students' awareness of the role of marketing in the tourism and hospitality industries, and provide them with practical applications of marketing principles in a range of tourism operations. Structured to incorporate both the views of industry practitioners and academic experts/researchers within the field.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Bentley Campus Summer Period Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
2004 UHK SPACE Admiralty Ctr Trimester 2A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area