10851 (v.5) Public Relations (Media) 250


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10854 (v.5) Public Relations (Techniques) 200 or any previous version
 

Syllabus:

Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The principles and practice of media relations, including - what is media relations and its place in the public relations management process, understanding the media - who owns it, who runsit, how it works and ethics and the media - building relationships with the media. Mass versus specialist media, controlled and uncontrolled media - how to select the right tools for the job. The impact of new technology on the media. International mediarelations. How to plan, manage and evaluate media relations strategies. Writing for the media, organising media conferences, communicating under fire - crisis media relations, facing the media. Giving radio and TV interviews, training media spokespersons.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80509 Public Relations

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Lim Kok Wing Uni Malaysia Semester 1 Y    
2004 Mktg Inst of S'pore Trimester 1A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area