Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 1.5 Hours Weekly |
Seminar: |
1 x 1.5 Hours Weekly |
| |
Syllabus: |
Exposed to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as - consumer behaviour, marketing research, product planning, promotion planning, distribution planning, product and service pricing. It also assists in gaining an understanding of the role that external environments have upon firms. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
Y |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
Y |
| 2004 |
Bentley Campus |
Summer Period |
Y |
|
|
| 2004 |
Esperance Community College |
Semester 2 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 1A |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 2A |
Y |
|
|
| 2004 |
Int Coll Bus Tech Sri Lanka |
Trimester 3 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 1 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 2 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Summer Period |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 1 |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
