10806 (v.2) Analytical Marketing 201


Area:

School of Information Systems

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Lecture:

1 x 2 Hours Weekly

Laboratory:

1 x 1 Hours Weekly

Prerequisite(s):

10993 (v.3) Business Statistics 101 or any previous version
 

Syllabus:

The topics to be covered will include - data analysis and cross tabulation, forecasting, time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi criteria analysis and decision trees. Linear programming, formulation of problems only.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Not Online

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y   Y
2004 Bentley Campus Semester 2 Y   Y
2004 Bentley Campus Summer Period Y    
2004 HK Mgmt Assoc Trimester 2A Y    
2004 Metro College Malaysia Semester 1 Y    
2004 Metro College Malaysia Semester 2 Y    
2004 Metro College Malaysia Summer Period Y    
2004 Miri Sarawak Campus Semester 2 Y    
2004 S'pore Inst Mtls Mgt Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area