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301612 v.2 Bachelor of Commerce (Public Relations) (Honours)


BCom(Hons)(Curtin)

Introduction


This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.

Course Entry Requirements/Prerequisites


Refer to Admission into Honours Degree Programs.

Duration and Availability


This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses


Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1

4796 v.4   Business Research Methodology 400 3.0 25.0
6982 v.5   Public Relations (Honours Seminar) 400 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0

Year 1 Semester 2

12209 v.2   Business Dissertation (Marketing) 495 6.0 100.0
  100.0
 
Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits
301228 v.3   Public Relations (Research and Evaluation) 450 3.0 25.0
301229 v.3   Public Relations (Strategies) 420 3.0 25.0
301230 v.3   Public Relations (Financial) 430 3.0 25.0
301232 v.3   Public Relations (Theory) 470 3.0 25.0
 
 

Availability

Year Location All* Internal External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.



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