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Curtin University
Courses Handbook 2012

This handbook contains information for courses and units at Curtin in 2012.
Information for current year courses and units is available at Courses Handbook 2011.

5518 (v.8) Marketing Intelligence and Research 562

Note

Tuition Patterns

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Unit references, texts and outcomes

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Seminar: 1 x 3 Hours Weekly
Prerequisite(s): 5761 (v.7) Buyer Behaviour and Analysis 561 or any previous version
Syllabus: Application of knowledge and creativity to real-life research problems. In this unit, students play the roles of both the client, (in defining the research purpose and objectives) and the researcher (in designing the research study, sample size, questionnaire, data analysis etc). Managerially oriented with a strong practical bias.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2012 Bentley Campus Semester 1 Y        
2012 Bentley Campus Semester 2 Y        
2012 Sydney Campus Summer Semester Y        
2012 Metropolitan College Malaysia Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External