3820 (v.7) Business to Business Marketing 322
Note
Tuition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Seminar: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): |
9764 (v.8)
Consumer Behaviour 201
or any previous version
|
| Syllabus: | A focus on the entire process of marketing to business organisations, building relationships with business customers; firms, governmental organisations, and institutions. Strategic role of the business to business marketer in winning and keeping customers will be examined. This will be done through marketing analysis and planning of the necessary activities for development of close and long-term relationships with the business customer. Unique aspects relating to marketing to business organizations as against end user will be explored. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
